Jude co-creates, listens, and talks. Female-founded and on a mission to smash bladder taboos, Jude is here to change the narrative surrounding incontinence, and for the better. After realising that bladder care is almost non-existent, treatment is too slow, and a weak bladder is regarded as a ‘normal’ sign of ageing, they developed the ‘Jude approach’ and gathered a team of leading doctors and gynaecologists to tackle the underlying issues. Community and co-creation are at the heart of Jude’s brand - they’re not just about healthcare; they’re about people-care.