Our Values

Hey there internet voyager! 👋 Thanks for swinging by. We're a female-founded independent business, on a mission to redefine wellness – putting menstrual and hormonal health at its core.
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So, cards on the table, here are our values. Welcome to our Unfabled universe, we hope you'll like it around here.
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A new story, free from shame
For too long, our approach to menstrual health has been riddled with shame and trauma. Our approach reimagines your story and thinking around periods and the menstruation experience. It's a party for your period, and an end to shame.
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Toxic-free products which are as good for your wellbeing as they are for the planet
Menstrual health shouldn't damage our environment. No other story prioritises non-toxic, plastic-free products like we do.
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Menstrual wellbeing is different for each person. We deserve choice! 
We cater for all people with periods: whatever part of the journey, from first period to menopause. We also know that people who menstruate are all different: you won't find any blanket prescriptions here. We put an emphasis on learning what works for you, promote choices for you and your cycle, your hormones, your needs, and your story.
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We celebrate women
We celebrate products and companies started by founders who identify as women, and which support women's needs. Men, we can't do this without you too. We always look for ways to bring men into the fold of the Unfabled dream, and be our biggest champions.
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Thanks for being here.