IN THE NEWS – Unfabled, the leading destination for women’s health and  wellbeing, announces a $1.6 million round to address the gender health gap, taking its total funding to $2 million. 

Prominent investors joined the seed round including Morgan Stanley, Exceptional Ventures, Atomico Angels, Founders Factory, Chai Ventures, SyndicateRoom, and 3 Sisters Ventures. Angel investors, the majority of them women, also joined from across technology and healthcare. They include Maya Ghosn (a scout for Sequoia) Shefali Roy (Apple, TrueLayer), Elaine Groenestein (first angel at Elvie), and Fiona Pathiraja (Healthcare investor and philanthropist).

Founded in 2021 by Hannah Samano (ex-Unilever, Kasha), Unfabled is a data-driven health platform that delivers curated and personalised solutions for women. After answering a series of questions about their hormonal and health priorities, Unfabled provides users with a curated selection of trusted and effective products to support their needs. Over 300,000 people are using Unfabled to discover effective treatments for a range of conditions, from menstrual cramps to pregnancy and menopause. 

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According to a 2024 McKinsey report, the women's health market is poised to hit $1 trillion by 2027. The same report highlights that just addressing pre-menstrual syndrome (PMS), a condition that affects 90% of those who menstruate, could contribute a remarkable $115 billion to the global economy.

The round will be used to expand the consumer-facing platform as well as develop its in-house data science, a core element of its B2B offering.

Speaking about investing in Unfabled, Matt Cooper, Co-Founder and Executive Chairman Exceptional Ventures, said: "When investing in a company, our primary focus is finding businesses that match our vision of helping people to live happier, healthier and longer lives. At the same time, we’re looking for the most talented entrepreneurs capable of delivering on that vision. Unfabled was a clear fit on both points, we were instantly taken by its mission to support women’s hormonal health. Unabled’s data-led platform empowers women to discover products and services often overlooked by mainstream healthcare and provides a consumer-friendly solution to a long-standing problem that affects so many lives. Hannah is a brilliant founder whose intellect, passion and drive for her business and its mission were irresistible.”