Using her expertise as a Cognitive Therapist, Lili Sinclair-Williams founded LSW London to create wellbeing tools that were easy to use and accessible for everyone. Inspired by Aristotle's assertion that "We are what we repeatedly do", LSW London offers products that help you build rituals that lead to a happier life. Woman-owned and designed in the UK, LSW London is a beautiful brand committed to making mindfulness a way of life, and we're here for it.